In a world where cities compete not just for visitors, but for admiration and emotional connection, Vietnam has quietly – but confidently – carved out its place. This year, both Ho Chi Minh City and Hanoi have been named among the Top 100 Most Attractive Cities in the World, according to Euromonitor International’s 2024 rankings.
More Than Just Numbers – A Reflection of Soul
In this annual index, cities are evaluated based on multiple pillars – including tourism appeal, economic health, sustainability, infrastructure, safety, and overall livability. While Paris once again claims the top spot – boosted by a dazzling Olympics and the return of Notre Dame – the appearance of Hanoi and Ho Chi Minh City signals a shift in global attention.
Ho Chi Minh City ranked 76th, while Hanoi came in at 83rd. On paper, they’re just two entries on a list of 100. But in spirit, they represent something greater: a Vietnam that is not only rising – but resonating.
Ho Chi Minh City – Fast-Paced, Open-Hearted
Ho Chi Minh City doesn’t ask for permission to be noticed it simply sweeps you into its energy. From rooftop cocktails in District 1 to alleyway phở in Bình Thạnh, the city pulses with innovation and intimacy in equal measure. It’s no surprise it ranked higher this year: travelers aren’t just coming here for a visit they’re returning, staying, and building lives.
In recent years, Ho Chi Minh City has become a launchpad for global professionals, digital nomads, and creators drawn by its affordability, warm people, and entrepreneurial soul.
Hanoi – Where Time Stands Still, and Then Moves You
Hanoi, on the other hand, is Vietnam’s whisper – quiet, poetic, and deeply human. Ranked 83rd, the capital proves that charm doesn’t need to shout. The old streets of the Old Quarter, the mist over West Lake, and the taste of egg coffee on a cool morning – these are not tourist attractions, but memories waiting to be made.
In a world increasingly drawn to the “slow travel” movement, Hanoi has become a sanctuary for those seeking reflection over rush.
Asia Rising – And Vietnam With It
While Europe dominated the top 10 – with Paris, Madrid, Rome, Milan, and Amsterdam leading the pack – Asia made a powerful showing: Tokyo, Singapore, Seoul, and Dubai all placed prominently, with Bangkok named the world’s #1 city for international arrivals in 2024.
Amid such giants, Vietnam’s inclusion is symbolic. It’s a nod to the country’s growing global relevance – and the magnetic pull its cities now exert on those seeking more than a postcard – seeking experience, depth, and community.