This week, as Vietnam quietly returned to its weekday rhythm, the global digital asset market surged forward. Bitcoin broke past $110,000, just under 2% away from its all-time high, attracting attention from investors across the West and Asia – including Vietnam. In a country still gradually integrating into the digital economy, the crypto market’s movements are followed with cautious curiosity. While no official trading platforms are currently licensed in Vietnam, young professionals – especially in tech, startups, and freelance communities – continue tracking prices daily.

At Hide and Seek, where we interpret global economic and social shifts through a Vietnamese lens, we’ve noticed something different this time. This rally is quieter than past spikes – but stronger and more strategic. Bitcoin climbed 3.7%, while Ethereum rose 3.8%. Within just 24 hours, over $330 million in short positions were liquidated, a clear sign of how unexpectedly the surge caught the market.
“Bitcoin is gradually reaffirming its role—not just as a highly volatile asset, but also as a trusted hedge against risk for many investors.”
– Nicolas Lin, CEO of Aether Holdings
In parallel, a Morningstar report reveals that global crypto funds recorded over $7 billion in net inflows in May – the highest monthly figure to date. Meanwhile, traditional equity and gold funds saw notable outflows for the first time in many quarters, signaling a shift in investor priorities. Despite the lack of a clear legal framework for digital assets, Vietnam holds enormous potential. From emerging blockchain communities and developers working on decentralized applications (dApps), to small businesses beginning to experiment with NFT technology – the groundwork is quietly being laid.
If you’re considering expanding your business, launching a fund in Vietnam, or simply trying to understand how a rapidly growing market is responding to the rise of digital assets – Hide and Seek is here to guide your journey.